Welcome to my creative world, where passion meets artistry and every design tells a story. I’m Alexandria McFarlane, a Graphic Designer dedicated to making a meaningful impact through my work.
For me, art has always been more than just a hobby; it’s a way of life. With a keen eye for color, composition, and layout, I’ve developed my skills over the years, constantly evolving as a designer with each new challenge I encounter. Every project is an opportunity to make a difference and leave a lasting impression on the world through creativity and innovation.
Being a graphic designer inspires me to push boundaries and explore new horizons. Each day brings a new, exciting challenge, and I thrive on the opportunity to overcome obstacles and grow both personally and professionally. As someone who believes that life is too short to settle for anything less than passion, I feel incredibly fortunate to pursue my dreams as a graphic designer.
Join me on this journey of creativity and self-discovery, where every design is an expression of authenticity and every project is an opportunity to make a meaningful impact. Whether you’re seeking to elevate your brand, communicate your message effectively, or simply explore the possibilities of graphic design, I’m here to bring your vision to life.
Hello
Branding and Identity
Multi-Organ Transplant
Program Logo Design
I had the privilege of designing and developing a logo for the LHSC Multi-Organ Transplant Program. I created engaging presentations, eye-catching T-shirt designs, and catalogues, demonstrating a positive and memorable look for the team. My design work has contributed to the promotion of organ donation and transplant awareness establishing a memorable visual identity.
When designing this logo, I aimed to incorporate all the organs into a cohesive design. The tree symbolizes life and growth, with multiple organs coming together to support life. The vibrant colours and interconnected elements convey a sense of unity, strength, and the power of organ transplantation. This design has helped enhance the program's visibility and reinforce its mission.
Real Estate Corporate Identity
Introducing Plenty Estate, a visionary real estate company crafted from my creative vision. I designed a range of corporate essentials to establish a strong brand identity. This included a company logo and logo spec sheet, business card, presentation folder, animated banner ads, eblast template, Iphone app icon and app GUI design, and an interactive client presentation. From start to finish this project shows a cohesive, recognizable, and distinctive corporate identity.
Restaurant Re-brand
My assigned task was to re-brand Archie’s Seafood Restaurant with a new identity. I created a new logo, style guide, and application to go along with it. I envisioned a food truck designed to ignite recognition wherever it roams. Additionally, I crafted a menu board that fits with the visual brand using original illustrations. Although the overall process was time-consuming to create, in the end it was worth it to have a complete re-brand, breathing new life into Archie’s Seafood Restaurant and establish a cohesive and memorable brand presence.
Print Design
Self Magazine Spread
Step into the pages of my self magazine spread, where I showcase all of my artwork. The article explores my love for art and how my journey began as an artistic person. I was excited to display my art pieces in a way that was creative and unique. Drawing inspiration from diverse online article designs, I used Photoshop to edit my art to enhance the quality of the photos and InDesign to carefully layout my spread in the proper setup.
12 Page Magazine & Video Promo
Dive into the vibrant world of pop rock music with my 12-page magazine, featuring the dynamic duo Twenty One Pilots for the electrifying month of October. Every photo showcased in this magazine is my original work. I carefully chose appropriate typography, colors, and images that made the magazine consistent throughout. I was able to gain an understanding of how multiple page documents are created and maintained in InDesign.
I pushed boundaries further by designing an interactive PDF magazine promo, complete with a captivating video that brings the magazine’s content to life. Shot and edited using iMovie, this video promo adds another dimension to the storytelling experience, engaging audiences in an immersive journey through music and design. This project allowed me to merge my passion for design and music into one cohesive magazine.
Property Flyer Advertisement
I constructed a real estate flyer to showcase my client’s property for sale. Having something that a buyer can take away with them after touring your home is essential. By using InDesign I neatly organized and laid out each element of the flyer. I used Photoshop to digitally edit and enhance each photo to create professional quality real estate photos.
The content is designed to effectively communicate the client’s message and engage the target audience. Incorporating imagery, colors, and typography, to help ensure visual consistency with the client’s requirements. With the design finalized, I prepared the flyer for print or digital distribution according to the client’s specifications.
Packaging Design
Craft Beer Label
Embark on a journey through the zodiac—a custom craft beer label collection designed for a fictional Ontario brewing company. Tasked with crafting labels for three distinct beer types, I embraced creative freedom to infuse each brew with its own personality and allure. Drawing inspiration from the cosmic astrology, I envisioned a beer
for every zodiac sign.
While the concept may orbit around the stars, the true magic lies in the design. The captivating visuals make customers want to reach for the bottle and buy it just for the design alone. Each beer bottle has a custom die cut, illustration, beer type, and design tailored to the 12 zodiac signs. I found joy in the creative process. Through cohesive branding and attention-grabbing design, this craft beer label collection invites drinkers to explore the cosmos, one sip at a time.
Promotional Design
3D Floor Display & Poster Design
I created a new and original live-action villain character through photo manipulation, altering and enhancing photography in Photoshop to bring the character to life. This project involved designing a typographic treatment that best suited the character, adding depth and personality to the visual identity. To promote the new villain character, I designed a 3D floor display with a customized drink. The floor display effectively conveys the contest/prize components, instructions on how to win and highlights the product supporting the promotion.
NASCAR Racing Promo
On this 88 NASCAR I stripped away every decal, logo, and sticker, from the entire vehicle leaving behind a blank slate. I used various photoshop cloning methods and techniques to achieve the optimal result. I reintroduced five new logos onto the vehicle, strategically placed to maximize visibility and brand recognition. Additionally, I designed infield banners promoting a racing event, each featuring a unique background design and abstract imagery. Despite the tedious nature of the project, the end result was well worth it, capturing the essence of speed and excitement synonymous with NASCAR racing.
Web Design
Campbell & Co. Insurance Website Redesign
I had the exciting opportunity to redesign the Campbell & Co. Insurance website, transforming it into a more engaging and user-friendly experience. Using Figma, I crafted a modern, bold, yet personal design, and then brought it to life using Webflow.
The previous site was content-heavy, overwhelming, and lacked clear calls to action, making navigation difficult. The new design simplifies the user journey, improves flow, and stays true to the company’s branding. By incorporating real imagery of sales representatives, we created a more inviting and trustworthy feel. Strategic call-to-action placements and carefully chosen visuals now guide visitors seamlessly through the site, making it easier to find the information they need.
